Nike, founded in 1964 as Blue Ribbon Sports and rebranded in 1971, is a globally recognized brand and a leader in the sportswear and equipment industry. The brand is renowned for its innovative products, which include footwear, apparel, and accessories designed for athletes across various sports. Nike’s “Just Do It” slogan and iconic Swoosh logo have become synonymous with high-performance and style, inspiring athletes and individuals worldwide to push the boundaries of their potential.
As a global powerhouse, Nike continues to expand its footprint in multiple countries, offering a wide range of products that cater to sports enthusiasts and lifestyle consumers alike. The brand’s commitment to quality, design, and innovation has made it a top choice for athletes, professionals, and casual consumers. Nike operates under the Franchise-Owned Franchise-Operated (FOFO) model, allowing entrepreneurs to run their own Nike-branded stores while receiving company support for training, marketing, and operational excellence.