Azorte is a premium fashion and lifestyle brand launched by Reliance Retail in 2022. Positioned to compete with international fast-fashion giants like Zara and H&M, Azorte offers a curated blend of contemporary Indian and international styles, catering to the fashion-forward consumer in India.

Azorte represents Reliance Retail’s strategic entry into the premium fast-fashion segment, aiming to provide Indian consumers with contemporary and high-quality fashion choices. With its rapid expansion and emphasis on integrating technology into the shopping experience, Azorte is poised to become a significant player in India’s fashion retail landscape.